WE RESUME FRIDAY • OCTOBER 30 • 8 PM ET
// LIVE • HANDS-ON • META ADS BOOT CAMP

BACK TO
BUSINESS.
FRIDAY WE BUILD.
SATURDAY WE LAUNCH.

Two live working sessions designed to help you tighten your offer, message and audience, build your Meta ad campaign, troubleshoot the setup, and work toward getting it live.

DAY 01 — BUILDFRIDAY • OCTOBER 30 • 8–10 PM ET
DAY 02 — LAUNCHSATURDAY • OCTOBER 31 • 9–11 AM ET
GENERAL $97 • VIP $197
// THIS IS A WORKING SESSION

DON'T JUST LEARN
HOW TO RUN ADS.

This isn't two days of presentations followed by a giant implementation list. You're coming in with something you actually want to promote. We'll work through your offer, message, audience and campaign direction with you. Then we'll build the campaign, review what's happening, troubleshoot what's broken and work toward getting it live.

FRIDAY = BUILD.SATURDAY = LAUNCH.
// TWO-DAY CURRICULUM

Build the campaign Friday.
Move it toward market Saturday.

Attendees bring an offer they want to promote and work through message, audience, campaign structure, Meta Ads setup, troubleshooting, and launch readiness.

DAY 01 — FRIDAY
BUILD.
8–10 PM ET
  • Tighten your offer
  • Clarify the message
  • Identify your audience
  • Map campaign direction
  • Build Meta audiences
  • Set up campaign structure
  • Begin building inside Meta Ads Manager
  • Live troubleshooting
Friday's objective: Get the campaign out of your head and into Ads Manager.
// THE DELIVERABLE

DON'T LEAVE WITH NOTES.
LEAVE WITH A CAMPAIGN.

01

Offer + Message

A clearer angle for what you're promoting.

02

Audience

Your campaign audience direction and retargeting opportunities.

03

Campaign Structure

A clear Meta Ads campaign setup.

04

Campaign Build

Your campaign built or substantially built inside Ads Manager.

05

Launch Checklist

Know what needs to happen before going live.

06

Next Moves

Know what to monitor, fix and optimize after launch.

The goal is progress you can see — not information you forget.
Offer → Message → Audience
Campaign Structure
Launch Checklist
Build it while you're here.
// CAMPAIGN LAUNCH CHECKLIST

You are not coming to sit, watch, and take notes.

Bring the offer you want to promote. Bring your laptop. Bring your Meta login. Bring whatever page, creative, copy or campaign assets you already have. We're working on the actual campaign.

✓Bring your laptop
✓Bring the offer you want to promote
✓Have access to Meta Business Manager / Ads Manager
✓Bring existing creative, copy or funnel assets
✓Be ready to work in real time
I'm Ready to Build →
// CHOOSE YOUR EXPERIENCE

GENERAL OR VIP.
RESUME BUILDING OCTOBER 30–31.

Do not wait until checkout to understand the offer. General is the live October 30–31 build. VIP adds access to all Back to Business Boot Camps.

GENERAL ACCESS
$97
Build + Launch October 30–31
  • Friday Build Session
  • Saturday Launch Session
  • Meta Ads Campaign Build
  • Audience + Messaging Support
  • Live Troubleshooting
  • Launch Checklist
  • Live Q&A
Get General — $97 →
MOST POPULAR • ALL BOOT CAMPS
VIP ACCESS
$197
Only +$100 to Upgrade
  • Everything in General
  • 1-on-1 Strategy Call with Chris
  • Post-Launch Support
  • Priority Support
  • All Back to Business Boot Camps
  • Build. Launch. Optimize. Repeat.
Go VIP — $197 →
// THE UPGRADE

ONE EXTRA $100 ADDS
ALL BOOT CAMPS.

GENERAL
$97
OCTOBER 30–31
+ $100 →
VIP
$197
ALL BACK TO BUSINESS BOOT CAMPS
BUILD→LAUNCH→REVIEW→OPTIMIZE→LAUNCH AGAIN
// VIP ALL BOOT CAMPS

ONE WEEKEND IS JUST
THE BEGINNING.

VIP members get access to all Back to Business Boot Camps at no additional cost. Come back to work on what's running, troubleshoot what's stuck, optimize your campaign or build the next one.

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Chris Wells leading a live Back to Business Zoom working session
// YOUR BOOT CAMP HOST

BUILD WITH
CHRIS WELLS.

Chris works hands-on with business owners around paid social, campaign strategy, funnels, messaging and digital customer acquisition. Back to Business is designed around implementation — not simply teaching you what buttons to push.

You bring the business and campaign into the room, and the work happens live.

// FROM THE ROOM

THIS IS WHAT BUILDING
TOGETHER LOOKS LIKE.

Live Zoom room with Back to Business participants
// WHO THIS IS FOR

THIS IS FOR YOU IF YOU'RE READY TO ACTUALLY BUILD.

For you if:

  • You have a product, service, event or offer you want to promote.
  • You want help building your Meta campaign.
  • You're willing to open the laptop and do the work.
  • You're stuck on targeting, messaging, campaign structure or setup.
  • You want real-time guidance while implementing.

Not for you if:

You only want passive training or expect someone else to build the entire campaign while you watch.

// FAQ

Questions before you build?

Here are the details people need before joining the live working session.

How much is the Boot Camp?

General Access is $97. VIP Access is $197.

When is the next Boot Camp?

Friday, October 30 • 8–10 PM ET and Saturday, October 31 • 9–11 AM ET.

Is this virtual?

Yes. Back to Business is a live online working session.

What should I bring?

Your laptop, the offer you want to promote, your Meta login, and any existing landing page, creative, copy or campaign assets.

What happens after I register?

You'll receive your Boot Camp access details and preparation instructions.

What's included with VIP?

VIP includes everything in General plus a 1-on-1 strategy call with Chris, post-launch support, priority support, and access to all Back to Business Boot Camps.

Is this a webinar?

No. This is a live working session. Expect to implement during the event.

BACK TO BUSINESS BOOT CAMP

FRIDAY WE BUILD.
SATURDAY WE LAUNCH.

Stop sitting on the campaign. Bring the offer. Bring the laptop. Bring the business. Let's build.

ONE-TIME PAYMENT • LIVE ONLINE • SECURE CHECKOUT
GENERAL $97VIP $197 • ALL ACCESS
GENERAL $97VIP $197 • ALL ACCESS