- Tighten your offer
- Clarify the message
- Identify your audience
- Map campaign direction
- Build Meta audiences
- Set up campaign structure
- Begin building inside Meta Ads Manager
- Live troubleshooting
Two live working sessions designed to help you tighten your offer, message and audience, build your Meta ad campaign, troubleshoot the setup, and work toward getting it live.
This isn't two days of presentations followed by a giant implementation list. You're coming in with something you actually want to promote. We'll work through your offer, message, audience and campaign direction with you. Then we'll build the campaign, review what's happening, troubleshoot what's broken and work toward getting it live.
Attendees bring an offer they want to promote and work through message, audience, campaign structure, Meta Ads setup, troubleshooting, and launch readiness.
A clearer angle for what you're promoting.
Your campaign audience direction and retargeting opportunities.
A clear Meta Ads campaign setup.
Your campaign built or substantially built inside Ads Manager.
Know what needs to happen before going live.
Know what to monitor, fix and optimize after launch.
Bring the offer you want to promote. Bring your laptop. Bring your Meta login. Bring whatever page, creative, copy or campaign assets you already have. We're working on the actual campaign.
Do not wait until checkout to understand the offer. General is the live October 30–31 build. VIP adds access to all Back to Business Boot Camps.
VIP members get access to all Back to Business Boot Camps at no additional cost. Come back to work on what's running, troubleshoot what's stuck, optimize your campaign or build the next one.
VIP includes access to all Back to Business Boot Camps. Add the dates you want to attend below.
Friday Build: October 2 • 8–10 PM ET
Saturday Launch: October 3 • 9–11 AM EST
Friday Build: October 9 • 8–10 PM ET
Saturday Launch: October 10 • 12–2 PM EST
Friday Build: October 16 • 8–10 PM ET
Saturday Launch: October 17 • 12–2 PM EST
Friday Build: October 23 • 8–10 PM ET
Saturday Launch: October 24 • 9–11 AM EST
Friday Build: October 30 • 8–10 PM ET
Saturday Launch: October 31 • 9–11 AM ET

Chris works hands-on with business owners around paid social, campaign strategy, funnels, messaging and digital customer acquisition. Back to Business is designed around implementation — not simply teaching you what buttons to push.
You bring the business and campaign into the room, and the work happens live.

You only want passive training or expect someone else to build the entire campaign while you watch.
Here are the details people need before joining the live working session.
General Access is $97. VIP Access is $197.
Friday, October 30 • 8–10 PM ET and Saturday, October 31 • 9–11 AM ET.
Yes. Back to Business is a live online working session.
Your laptop, the offer you want to promote, your Meta login, and any existing landing page, creative, copy or campaign assets.
You'll receive your Boot Camp access details and preparation instructions.
VIP includes everything in General plus a 1-on-1 strategy call with Chris, post-launch support, priority support, and access to all Back to Business Boot Camps.
No. This is a live working session. Expect to implement during the event.
Stop sitting on the campaign. Bring the offer. Bring the laptop. Bring the business. Let's build.